Maidenhead United Football Club is joining forces with the Royal Borough and The Dash Charity in a campaign aimed at tackling violence against women.

'Let's call it out to kick it out' is part of a White Ribbon campaign, coinciding with the World Cup.

The campaign calls on all men to unite to tackle male abuse, harassment and violence towards women and girls.

Their campaign launches on Friday, November 25, with a social media video starring male and female players from the football club, asking all men to play their part by challenging abusive attitudes and behaviours towards women and girls, such as cat-calling, sexist comments and invading personal space.

As this year’s White Ribbon Day coincides with the World Cup, football has been chosen as the national theme, harnessing the power of the 'beautiful game' during 16 days of national activism to unite people around #TheGoal of positive change.

White Ribbon Day encourages everyone to make the 'White Ribbon Promise', to never commit, excuse or remain silent about male violence towards women and girls.

Maidenhead United FC CEO Jon Adams said “Whilst anyone can be a victim of abuse, women and girls are more likely to experience violence and abuse, the effects of which can be devasting.
"We are proud to support White Ribbon Day and to join the team to end violence against women and girls – that’s #TheGoal.”